By admin | October 29, 2017 | 0 Comment
Since September 2012, Mr. Zaki has served as full time Professor of Practice at the School of GAPP JRMC Department.
During the first semester at teaching Mr Zaki managed to brand the 4425 IMC Capstone course as the AUC “Hall of Fame Awards”, bringing in leading advertising and marketing companies to judge the students’ IMC campaigns.
These agencies are: Leo Burnett, Fortune PromoSeven, Tarek Nour Holdings, LOOK Advertising, Momentum Egypt, and Hama Film Productions.
Over a period of four years, Leo Burnett has sent two students each year to compete at the Dubai Lynx Awards. During those years, the students won two First Place Awards and two Second Place Awards in this prestigious competition and one of them was hired at Leo Burnett Dubai and two others were hired by Leo Burnett Egypt.
One senior manager at Leo Burnett cited on her CV that she was proud to have been judging at the AUC Hall of Fame Awards.
Previously to Mr Zaki’s joining AUC students would do their final campaigns with assistance from professional shooting and editing companies. Upon discovering this, Mr Zaki managed to set parameters for the students’ work and to get them to work with AUC’s facilities by coordinating with Professors and students from the MCA Department.
The 4425 Course has also attracted leading businessmen and government officials to attend the Final Ceremony. Many students have been given jobs and internships and several TV Channels have offered to air their PSA campaigns.
As the initiator of Corporate Social Responsibility activities at the American Chamber of Commerce, Mr Zaki has added CSR to the JRMC 4425 as a vital component since any global organization should be talking about the Triple Bottom Line as opposed to the Bottom Line.
As a Professor of Practice 30% of Mr Zaki’s time was be in the field. Mr Zaki has been doing a lot of consultancy work as well as workshops for several entrepreneurs and companies.
Some of these are:
• As IMC Consultant for the opening of the New Suez Canal, Mr Zaki was on the committee responsible for choosing the Consortium that handled the event. He was also responsible for the messaging and media, locally, regionally and internationally as well as billing justification. Mr Zaki funded and produced a video clip in titled “Egypt’s Gift to the World” which is sung by his daughter, Rula Zaki.
• Mr. Zaki has served as Communication Consultant on a Water Conservation PSA Campaign competition in which 15 groups from Egyptian Universities enrolled. The campaign was funded by Unicef, GIZ, and European Aid.
• Mr Zaki is a Certified Cherie Blair Foundation for Women Mentor and has mentored two women entrepreneurs in India and two in Africa over the past 4 years.
· Mr Zaki is also a Tony Elumelu Foundation Mentor. The Foundation has allocated $100 million for Entrepreneurs in Africa
• Endeavor. Served as Mentor for entrepreneurs and spoke at their joint event at the Geek Event.
• Serving as Mentor for Delta-Inspire and helped connect and promote Farida Temraz whose Temraza haute couture brand won First Place at the Paris Fashion Week and the New York Fashion Week (Twice). Her designs were also worn by Oscar stars.
• IMC Workshop for the Ministry of Planning on Egypt 2030
• Imtenan Alternative Medicine Chain.
• Agrolink. The world’s sole supplier of decorative sand and stone to IKEA. Mr Zaki helped them re-brand to GroundWorks. Mr Zaki also put them in touch with ComVort Group with a view to opening export opportunities.
• Endeavor. Served as Mentor for entrepreneurs and spoke at their joint event at the Geek Event.
• Association for Women’s Total Advancement and Development (AWTAD) Mentor. Did several workshops for 20 entrepreneurs in integrated marketing communications and branding.
• Ministry of Communications and IT Postal Authority. Helped with planning for the 150th Anniversary Celebrations and re-branding of the Postal Authority.
• Ala Una. Helped with integrated marketing communications and networking with the Postal Authority for this worldwide auctioning web portal.
• Every year Mr Zaki has been hosted at the Canadian Egyptian Business Council’s Retreat at Ain Sokhna to speak about the Future of Egypt and Communication skills. The last one on Public Speaking and Body Language was done on Friday March 20, 2015.
• Hazem Dera. Conducted a workshop of Effective IMC to his agency staff.
• Tarek Nour. Helping his organization identify opportunities for AL Kahira Walnas programs. Already introduced him to my TA Farida Temraz, who has won First Prize at the Paris Fashion Week. They are probing starting a Fashion Program and we will be meeting Monday March 30. Mr Zaki is also helping them with a contact from The Doctors program who will be coming to Cairo April 2015.
Mr Zaki is also introducing them to the Egyptian Chefs Association with the view to doing a program on cooking.
• Mr Zaki has also been asked to assist as a consultant for a new Saudi Virtual Reality Museum on Islam in London (ongoing April 2015).
• Advised Hassan Tatanaki’s Media Executives (2013)
• As a Founding Member of Affiliated Network of Social Accountability (ANSA) Arab World, Mr Zaki got certification in a TOT Program organized by the World Bank in 2013 and has trained Government, NGOs and Media on fighting Corruption (ongoing). Over 60 Government officials from 14 ministries were trained in Cairo, Ismailia and Fayoum. He also helped organize an anti-corruption event for his 4425 class inviting a top Transparency International Official and the head of the Anti-Corruption Program at the Egyptian Junior Business Association
